Quora is an American Q&A website that provides a wonderful platform for internet users to ask questions, get answers to their questions, and interact with each other.
Millions of people have used the platform to ask questions and get answers to millions of queries. Search any topic, for example, “how to build a blog” and you’ll find the complete guide along with personal accounts of people who have built blogs.
If you’re an active internet user you would surely have visited this site at least once. But, have you ever considered Quora marketing as a way to accomplish your marketing goals? Yes. This platform can help you make your brand an authority in your industry. Let’s learn how.
Why Use Quora Marketing?
By using Quora marketing not only can you increase brand awareness but can also improve the reputation of your brand. For this purpose, you’ll have to actively participate in the discussions Quora hosts around your niche.
So, whenever a user will Google anything about your niche, your answer on Quora can pop up. Quora’s wide search visibility will help you exert your influence on the internet and gradually become an authority. Meanwhile, the users who have gained any kind of guidance and help from your answers will be inclined to buy your products since they’ve now come to trust you.
Some of the other important benefits of using Quora marketing as a marketing strategy are listed below:
Improved Brand Reputation
Quora marketing is based on new users asking questions and experienced users answering them. You can make this mechanism work in your favor by responding to users’ queries. They will trust your business more if they find your answer helpful. Your unbiased opinions, honest product reviews, and personal account or experience about initiating a new thing can earn you the trust of users.
Increased Traffic to Your Site
You can draw more traffic to your website by adding your URL at the end of your answers on Quora. This method will expose your content to visitors who have expressed interest in it on Quora. You can also add your other publications here.
Moreover, you can jump into conversations being held around a product or service related to your industry. In this way, you can hunt for sales opportunities and can lead users to your site as your loyal customers.
How to Use Quora Marketing?
First thing first, sign up for Quora and make your profile. After putting in all the details required in the profile-making section, search for the topics related to your niche/industry and follow them. Don’t forget to describe your topic experience by adding credentials to every topic.
You’re good to do the Quora thing. Remember that, you can get benefits from the Quora marketing only if you follow the below tips:
• Make the perfect profile with detailed information.
• Related topics should be added.
• Find relevant questions about your products and give your view.
• Write regularly about products.
• Select questions that will drive traffic to your site and connect you with the right audience.
• Include additional links to reputed sites about the topic.
• Write blogs about the related questions on Quora for your site.
• Keep updating information about your products and services.
• Review your posts to analyze users’ responses.