Local SEO is getting popular in online marketing, and brands are getting more business as about 80% of the local searches end up in offline purchases.
Similarly, Google has experienced a more than 500% increase in ‘near me’ mobile searches since 2016. This suggests that internet users are using local search more than ever, and this is the right time for you to turn these users into your customers and get your sales growing exponentially.
For example, SEO Agency Los Angeles predicts that the SEO spending in the US alone would be worth $80 billion in coming years, so you should, too, invest in local SEO to scale your business.
What is White Label Local SEO?
As you know that local SEO is the process of optimizing a website for a better local reach. It helps you to appear on the first page of a search engine result page for local queries of internet users. Local SEO also helps you to extend your local reach, build your authority locally, and promote O2O (online to offline) marketing.
White label local SEO is slightly different than local SEO. When a company provides local SEO services to the client of another SEO company, it’s called white label local SEO.
Let’s understand it with an example:
Suppose that you’re operating as an SEO company in Los Angeles. A coffee brand hired your SEO services in Los Angeles to promote its brand locally. Now, the coffee brand wants to promote its business in adjacent areas and nearby regions and asked you to provide local SEO services for the purpose.
Now, if you outsourced this job of doing local SEO for the coffee brand to another SEO company or agency, the SEO services you’ll get for the coffee brand would be called white label local SEO services. The agency will do local SEO on your behalf and will provide you with white-label reports. You’ll be the middleman between the coffee brand and the local SEO agency, but your client won’t know about this.
Benefits of White Label Local SEO Services
If you outsource the local SEO tasks to a white label local SEO agency, let’s say SEO Agency Los Angeles, you’ll be able to focus on attracting more business. By this business strategy, you’ll earn more by putting in relatively less effort.
If you’re an SEO company, you can enjoy the following benefits by hiring a white label local SEO service:
After outsourcing your SEO jobs, you can focus on promoting your business by offering more services to your client, such as email marketing, YouTube content management, social media marketing, and referral marketing, etc.
Save Resources and Reduce Stress
Since you are outsourcing local SEO to a white label agency, you don’t have to deal with the complexities that come with the job.
When a white label SEO agency would be doing SEO for your clients on your behalf, you won’t have to deal with the complexities related to the job. Resultantly, you’d be less stressed.
Similarly, you’d also be able to save your resources as you won’t need any infrastructure, and human resources, or any utilities.
Increase Efficiency and Bandwidth
With a white label SEO agency on your back, you’d be able to get more clients as your bandwidth would have increased.
Build a Portfolio & Develop Authority
A white label agency will also help you in building a strong portfolio and develop authority in the respective industry.