What’s Virality and How Can You Go Viral?
The word virality refers to how something has been spread rapidly. It’s a common word on social media, and we often see videos, memes, or any other posts going viral on Facebook, Twitter, Instagram, or other social media platforms. Getting viral on the internet is the aim of marketers but achieving it is not an easy task. You need to work hard to make your content go viral.
How Content Gets Viral?
As a marketer, when your content goes viral, your brand gets boosted. But, is it a matter of luck that the content of many people goes viral without any effort from their side or without their desire for going viral? No, it’s not how the science behind virality works. You have to create such content that impresses people, attracts them, makes them laugh or emotional, or that they can relate to. In this way, your content will be discussed and shared widely.
If you want to go viral as a marketer, create unique and better content than your competitors to catch the attention of people. In a nutshell, if you want to make your content go viral, you will have to do the following things:
- Create content that connects people with shared interests
- In case of advertisement, the copy should be around a reliable product
- Involve yourself in trending vibes
- Make your circle more socialize
- Engage your friends in trending events
- Spread an authentic source
- Make online conversation
- Avoid triggering social or religious uproar
- Make an emotional connection through content with your audience
- Your content should be guiding
- By selecting content of natural tendency you can make brands more trustworthy
- Select words that describe the outcome of products
- Interaction should be developing between the users and the product. It is important to get close interaction for getting your product viral.
- To make a product viral, you should make connections between users and advertisements.
Remember that long informative articles do way better than short ones. However, your content should have a high readability score, so that the readers could understand it easily.
Another important point to note is that people usually don’t share the information that comes from an unauthentic source. So, always try to post content coming from reliable sources, and cite your source. Moreover, to go viral, content should be according to public demand like depending on your base it should have some new stories, new material, and be opinion-based.
According to the researcher Jack Berger, when any content is posted on social media, the viewer only judges or concentrates on the title of the content. So your headings and content structure must be catchy.
Additionally, your material should have elements of surprise, humor, depth, interest, positivity, action. The science behind virality includes content specification. Also, your content should have clarity, inspiration, and fear to get spread widely. So, to achieve the goal of going viral, make clear and understandable content, that should be super simple yet sophisticated. If you succeeded in creating relatable, laughable, smile-able, and easily digest-able content, then you’ll surely be seeing it going viral.